In today’s world of on-demand products and online shopping, it's become easier for customers to get what they need without leaving their homes. So, how can small, local businesses encourage customers to shop locally instead of relying on big stores?

Here are 9 effective ways to engage with your community and entice them to support your business:

Highlight What Makes Your Business Unique

Let your local community know what sets your business apart from competitors. Clearly communicate why your offerings are special. For example, if you run an eatery and offer 15-minute deliveries to surrounding businesses, make sure local businesses are aware of how you can enhance their day with this convenience.

Support Your Community

If you want your community to support you, you need to give back as well. Look for local events or initiatives where you can get involved. For instance, if a local security company is hosting a “meet & greet,” offer to provide coffee in exchange for branding opportunities or inclusion in their promotional materials.

Be Active on Social Media

Use social media platforms like Instagram to target people in your immediate location. These platforms are a great way to increase brand visibility within your community. Once you’ve captured their attention, encourage them to engage with your content and support local businesses by using hashtags like #ChooseLocal.

Offer Discounts and Special Promotions

Attract local customers by offering discounts, coupons, or special offers. Use social media, flyers, or even sandwich boards at your local center to spread the word. Once customers come through the door, seize the opportunity to turn them into loyal patrons.

Implement Loyalty Programs

Create a simple loyalty program to reward repeat customers. For example, after a set number of purchases, offer something for free. This method is often used in coffee shops and can be a low-cost way to ensure customers keep coming back.

Showcase Your Products Online

Even if you don’t have the resources for a full online store, it’s important to display your products on your website. Many customers research products online before deciding to buy, so showing your offerings online can draw them to your physical location to complete the purchase.

Advocate for Environmental Responsibility

A growing trend is environmental advocacy, where consumers prioritize sustainability and eco-friendly practices. Remind your customers that shopping locally reduces the environmental impact of shipping and packaging, and promotes sustainable habits.

Join the Local Chamber of Commerce

By joining your local chamber of commerce, you’ll gain exposure to other businesses in your area. Networking with fellow small business owners can help you share ideas and collaborate on promoting local shopping initiatives.

Focus on Gen Z Consumers

Gen Z, born after 1996, represents a growing consumer base. By 2020, they accounted for 40% of all consumers. Studies show that 81% of Gen Z prefer to shop in physical stores, even though they research online first. Target these consumers with a strong online presence and deliver an excellent in-store experience to match.

The Bottom Line

By implementing these strategies, you can connect with your local community and show how your business contributes to its success. Small businesses are at the heart of the local economy, so don't hesitate to ask for support.

With these approaches, you'll likely see the community rally around your business.