Clean Beauty Industry Trends to Implement Today

Whether you’re selling or creating beauty products, the Clean Beauty trend has taken the beauty industry by storm. With more consumers focusing on environmental sustainability, many beauty businesses need to cater to a more conscious customer base. How can you adapt to stay relevant? Here are a few insights to incorporate into your business.

Accessibility to Clean Product Brands

Clean beauty customers are committed to finding the right products, which can sometimes be hard to come by. To accommodate them, rearrange your store so that clean beauty products are easy to find. Create a special section or display dedicated to these products. If a full rearrangement isn’t possible, use clear labeling or group similar products together for easy navigation. For online stores, create banners or special pages highlighting your clean beauty offerings, making it easy for customers to spot.

Prioritize "Free-from" Products

Customers today research their products carefully, looking for items free from ingredients they perceive as harmful. It's important to showcase products that avoid these ingredients, especially parabens (linked to hormone disruption), sulfates (which can irritate the skin, eyes, or lungs), and phthalates (associated with potential damage to the liver, kidneys, and reproductive system). According to NielsenIQ’s Consumer Insights, there's also growing demand for products free from artificial fragrances. Highlight these products in your displays to meet the demand for clean beauty.

Focus on Sustainability

Environmentally-conscious consumers are also seeking products that don’t harm the planet. Highlight items that are plastic-free or come in reusable packaging. Also, showcase vegan-friendly and cruelty-free products. NielsenIQ’s Consumer Insights revealed that buyers are drawn to hand and body lotion brands that use natural ingredients, respect the environment, and employ recyclable packaging. Displaying reef-safe sunscreens, for example, will likely attract these eco-conscious customers.

DIY Beauty Products

During the pandemic, many people turned to DIY skincare and haircare after seeing influencers promote homemade facials, hair masks, and skin oils. While the trend has lessened, DIY beauty remains popular. Stock ingredients like essential oils, honey, shea butter, and coconut oil so customers can supplement their routines with homemade solutions. Offering both professional brands and DIY ingredients can cater to this continued interest.

The Bottom Line

Consumers are increasingly educating themselves about harmful ingredients and environmentally-friendly options. This trend will continue as younger buyers gain more purchasing power. Use these insights to attract a conscious customer base by stocking eco-friendly products, which can also lead to a boost in your bottom line.

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