Running a hardware store comes with its challenges, especially when competing with big-box retailers and online stores. However, with the right strategies and small incremental steps, it’s possible to grow your building or hardware business. Here's how:

Give Your Customers a Reason to Return

Retaining customers is far more cost-effective than acquiring new ones. Focus on building relationships with your current customer base, who are often active online. Ensure your social media accounts are up to date, promoting in-store activities and offering helpful reminders for items like light bulbs or encouraging home renovations. Offline marketing like flyers and posters can maintain a local presence. Keep a customer mailing list and send monthly updates on specials and new products. Always include a call-to-action to prompt customers to visit the store.

Get Found on the Web

Most customers research online before visiting stores. To capture their business, make sure your store has an online presence. Your website should be informative, professional, and optimized with key words to help you appear in Google search results. An e-commerce platform can be an excellent next step, allowing customers to make purchases from home, but it’s an investment that requires careful consideration. Whether or not you go the e-commerce route, maintaining an active social media presence is essential.

Draw Customers in with Window Displays

Even though you’re a hardware store, creative and eye-catching window displays can attract more foot traffic. Use bulk products like taps, light bulbs, or paint to craft visually appealing displays that entice people to walk in.

Invest in Your Staff

One of the advantages independent hardware stores have over larger competitors is expert knowledge. Make sure your staff is well-trained and knowledgeable about your products. Additionally, investing in your employees’ well-being will reflect positively in their interactions with customers. When your staff is happy and engaged, your customers will notice.

Talk to Your Customers

Independent stores also have the benefit of personal, face-to-face interactions with customers. Small gestures like remembering a customer’s name or offering personalized recommendations can go a long way in creating loyal, returning customers.

Offer Additional Services

Consider offering simple and affordable DIY services, such as cutting materials or basic repairs. You could also subcontract services from local electricians or plumbers under your brand. This not only provides value to your customers but also enhances your reputation in the community, encouraging more people to use your products for their home projects.

Building Your Business

Growing a building and hardware business is not easy, but by maximizing what you already know and implementing small, consistent improvements, growth is achievable. If you’re ready to take on growth-enhancing projects, consider reaching out for a merchant cash advance to fund your business’s ambitions.

With these steps, you can stay competitive and continue to build a successful building and hardware business.