If you're looking for more clients at your salon or spa, a strong marketing plan is key to growing your beauty and hair business. If you're not seeing enough clients, it may be time to revamp your advertising tactics. Here are some top tips to help bring more customers through your doors.

Offer a Selfie Station in Your Salon

‍When people leave your salon feeling good after getting their hair or nails done, they might want to show off their new look. By creating a beautiful or quirky backdrop for selfies near the checkout, you can encourage customers to share their experience online. Make sure to include your hashtag or logo in the backdrop, so their photos lead back to you.

Client Referrals Will Grow Your Business

‍In the beauty business, you have plenty offace-to-face time with clients. Use this opportunity to encourage referrals. You don't have to ask directly - hand them a referral flyer at the end of theirvisit or ask clients online to tag friends who could be potential customers. Offer an incentive, like a free head massage or blow dry, to encourageword-of-mouth advertising.

Create an Enticing Loyalty Program

‍Loyalty programs have become an expectation for many customers. Offer a reward, like a free product or mini-service, after every 10 visits. Make sure the system is easy for both staff and customers to use, and automate it if possible to keep it simple.

Start Blogging

‍Position yourself as an expert in your field by sharing your knowledge and experience through blog posts. Offering tips and advice regularly can show clients that you're knowledgeable and in demand. If writing isn't your strength, consider hiring a freelance writer to help you create engaging content for your website.

Don’t Ignore Social Media

‍If you're not active on platforms like Facebook and Instagram, you're missing out on potential business. Social media is a powerful marketing tool, and your competitors are likely investing in it. Social platforms offer opportunities to share relevant content and target specific audiences. Got a new hairstyle or product? Post it online and tag your customer (with permission). These simple actions can generate likes, shares, and leads.

Offer Special Incentives for Influencer Referrals

‍Influencers with a strong online presence are always looking for new places to feature. Your salon or spa could be that place! Reach out to local influencers and offer a trade-exchange deal - give them a product or experience in return for a review or social media coverage. Make sure to clarify the expectations up front and in writing.

Create Lunchtime Specials or Packages

‍Offer express services that take just 30-40 minutes to entice customers to visit your salon during their lunch break. Market this convenience with every sale to show customers you're thinking about their busy schedules.

The Bottom Line

‍To grow your beauty and hair business, it's essential to maintain a strong online and social presence, offer referral programs, and provide incentives. Try at least three strategies from this list, and give thema solid effort for a quarter. You may soon see your sales grow.

For help funding your salon’s marketing strategy, get in touch to learn more about our merchant cash advance.

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