Neal’s Health Shop Rosebank Health Shop

Rory of Neal’s Health Shop and Rosebank Health Shop understands that “knowledge is everything.” As a Doctor of Naturopathy, developer and distributor of bespoke health products, and retailer with diverse businesses and big ideas, he constantly monitors market trends to grow his portfolio, always prioritizing the best service for his medical patients and commercial clients.

Like many South African businesses affected by political and economic uncertainty, Rory was forced to change his strategy at the last minute. “Last year was very tough with a 30% reduction in spending power and a more price-sensitive customer base. My solution was to seek a quick business loan to expand my product range and stock my shelves in my health shop. I wanted to give the people of South Africa a little bit more when they were used to getting less.” However, Rory needed capital to execute this plan. “I also prefer calculated risks—not gambles—so I’ve never looked to banks. When I read about Merchant Capital’s unique approach to small business funding in Entrepreneur magazine, I was immediately attracted to their easy access to liquidity and case-by-case flexibility.”

With a Merchant Capital Cash Advance, Rory was able to put his important plans into motion, keeping him relevant in the market. He was impressed with Merchant Capital’s ethos, stating, “The way Merchant Capital handles their customers is very responsible, with an underwriter policy that has the right risk management level. This feels very different from other competitors operating in South Africa.”

Rory emphasizes the human element in lending, saying, “This aspect is a game-changer. I am not just a piece of paper to Merchant Capital—it is so important to feel cared about!” Merchant Capital Sales and Marketing Director, Ryan Cohen, echoes this sentiment: “We want to get to know our customers; to understand what drives them and what they want for their businesses. Nothing makes us happier than helping this happen!”

With this partnership, Rory feels more optimistic about the year ahead, stating, “I’m really feeling positive about the future.” Merchant Capital considers itself a part of this optimism, as they strive to make people feel better or, at the very least, let them know they are not alone.

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