Testimonials: The Butcher, The Meal-Maker, The Industry-Shaker

Case Study: The Butcher Man

The Butcher Man, Cape Town’s award-winning specialist butchery and grill, has been making the cut since July 2013. This one-stop meat emporium features a top-notch butchery, grill, biltong bar, curated selection of wines, and all your braai essentials. We spent time with their team to understand what makes this specialty butchery-come-restaurant an industry leader.

The Butcher Man fosters an agile, customer-centric culture where the team is dedicated to delivering a high-quality experience throughout the butchery and grill. Arie Fabian, the key figure behind the meat, states, “This breeds a resilient culture where everyone knows where they stand and what they stand for.” What The Butcher Man stands for is a fully integrated meat-based service where customers can buy prime cuts at the butchery, enjoy a delicious meal at the grill, and leave with premium biltong.

The versatility of The Butcher Man’s model effectively alleviates the seasonal stress faced by many restaurateurs by providing efficiency in an environment with daily peaks and troughs. This unique establishment has also created an agile team where staff don’t work in silos; each member—managers, butchers, and waiters—contributes across the business.

This innovative model offers a flexible retail environment where everyone matters. People are central to their business, starting with staff and extending to customers. Fabian emphasizes, “In this economy, customers are especially sensitive to how and where they spend. We consistently deliver on product, price, and experience.”

It is evident that The Butcher Man’s business strategy is as carefully primed as its beef. Management continuously seeks ways to adapt to the market and find strategic financing solutions for their ambitions.

As an entrepreneur with a forward-looking perspective, Fabian was drawn to Merchant Capital’s Cash Advance. Having experienced slow bank-led funding in the past, he notes, “Retailers are present and in-the-moment operators, focusing on the shop floor rather than the future.” This type of entrepreneur needs cash that flows as quickly as their ideas.

Merchant Capital can deliver a cash advance in as little as 48 hours, precisely what The Butcher Man needed. Fabian utilized the Merchant Capital Cash Advance for growth-enhancing projects that will sustain the business long-term. With initiatives like these, The Butcher Man is sure to uphold its TripAdvisor review that states, “Forget Table Mountain—this is the place to visit in Cape Town!”

We couldn’t agree more. While this meatery is located in one of the most beautiful parts of the country, their best “view” is undoubtedly their perspective on business.

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